Current Campaign
What's the point in smoking when all it does is cost you?
The current media campaign targets 12 to 15-year-olds and aims to reinforce the short-term effects of smoking, challenge the point of smoking and reinforce that smoking is not the norm.
This media campaign first went to air in 2008 and includes three 15 second advertisements, called 'Burnt (Shopping)', 'Burnt (Footy)' and 'Miss out'. 'What's the point in smoking when all it does is cost you?' is the tagline of the campaign, with 'cost you' referring to smoking costing your fitness, your looks, your social life and your money – so what's the point? Radio and print materials have also been developed to reinforce the campaign messages.
Most recently the campaign went to air in Western Australia from 15 July to 12 August on cinema, TV, radio and online.
Click here for a summary of the latest campaign activity and 2008 evaluation results (PDF 397KB)
Burnt (Footy)
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Miss out
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Burnt (Shopping)
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