Past Campaigns
Since 1995, Smarter than Smoking has developed a range of media campaign materials. Among these materials are the 'Stressing out' (1996), 'Bus Stop' (2002) and 'Eyes' (2005) television advertisements. The campaign materials target 12 to 15-year-olds and aim to reinforce the short-term effects of smoking, challenge the point of smoking and reinforce that smoking is not the norm.
'Bus Stop' and 'Eyes' can be viewed below. Please contact Smarter than Smoking if you would like view other past media campaign materials such as 'Stressing out'.
Eyes (2005)
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Bus Stop (2002)
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