Media Release

Found in: News

10 September 2014

 Students in the directors’ seat for anti-smoking message    

For the first time, six schools in the North Metropolitan area will contest the title of Best Television Commercial for 2014 in the Smarter than Smoking Young Directors’ Festival.

With SMART School Grant funding from Healthway and media expertise from Murdoch University, the Festival puts students in the directors’ seats to produce a 30-second anti-smoking television commercial.

Smarter than Smoking Project Manager Natalie Quinn said the program is designed to increase students’ knowledge and understanding of the health and social impacts of smoking, while at the same time teaching valuable film-making skills. 

‘We want to combine a serious message with something fun as a way to engage with students.  By using film-making, students are learning valuable technical skills in production, team work, as well as creative skills in film making which they can apply in later learning,” she said.

Students honed their production skills with an expert from Murdoch University at an interactive workshop held at the Film and Television Institute in June. Focusing on scriptwriting skills, storyboarding and production, the students were able to use professional equipment including cameras, sound and lighting.  

Roseworth Primary School student Jayden Richardson said, “I really like the idea of the Smarter than Smoking message because I bet when our parents were younger they didn’t have this sort of information that we have now. And now that I know what smoking can do, I don’t even want to touch a cigarette.”

East Wanneroo Primary School teacher Michelle Jakowyna said, “The students have eagerly taken this project on board. These learning experiences enrich the students’ lives and it is something that they will remember for years to come.”

North Metropolitan Public Health Unit, Project Coordinator Asta Flugge said that over half (54%) of the participating students live at home with a regular smoker.

“We expect the students will share what they have learned about the dangers of smoking to their families and community,” Asta said.

The schools competing in the Smarter than Smoking Young Directors’ Festival 2014 are Balga Senior HS, Swan View Senior HS, Wanneroo Secondary College West Beechboro PS, East Wanneroo PS and Roseworth PS.

The Smarter than Smoking Young Directors’ Festival has produced a total of 19 anti-smoking television commercials since 2011. Made by youth, for youth, they promote and encourage a smoke-free lifestyle.  All commericals can be view here Young Directors' Festival

Festival entries will be showcased, and a winner announced to the local community at a special screen event at Event Cinemas in Morley in November.

Smarter than Smoking Young Directors’ Festival (North) Pre Student Survey, 2014.

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