The Critics' Choice 2011The Critics' Choice is a free innovative smoking prevention resource for upper primary and lower secondary schools and is available to all schools from World No Tobacco Day on 31 May 2011.


Students watch, critique and discuss 12 anti-smoking advertisements and then vote on the one most likely to prevent them from taking up smoking or encourage them most to stop.

What is on the DVD?

  • 12 anti-smoking television advertisements from around the world
  • Teacher Resource

The Teacher Resource includes:

  • How to run The Critics' Choice
  • Student Grading Sheet
  • Results Collation Sheet
  • Teacher Evaluation form
  • Ideas for more student activities
  • Statistics and background information on smoking in Australia.


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