YOUNG DIRECTORS' FESTIVAL
Image caption: Winning Schools Roseworth PS and Wanneroo Secondary College.
For the first time, six schools in the Northern and Eastern Metropolitan contested the title of Best Television Commercial 2014.
Roseworth Primary School won the Best Primary Television Commercial with “Say no thanks, live a better way”. The ad demonstrates the impact of losing a loved one to a smoking-related illness, and the personal choice to say no and be smoke-free.
Wanneroo Secondary College won Best Secondary Television Commercial with “Your Choice, your future”. The ad uses a ‘hunger games’ style and flash-forward technique to show the health and financial impacts of smoking and the choice young people have to say no to smoking.
The schools competing in the Smarter than Smoking Young Directors’ Festival 2014 included Balga Senior HS, Swan View Senior HS, Wanneroo Secondary College, West Beechboro PS, East Wanneroo PS and Roseworth PS.
“Say no thanks, live a better way and “Your choice, your future” ads will be screened at Joondalup and Morley cinemas before each movie starting on Christmas Day until the end of January 2015.
This year’s entries bring the total anti-smoking television commercials produced by young West Australian students to 39. Made by youth, for youth, they promote and encourage a smoke-free lifestyle.
Watch the ads below: