The Critics' Choice website

The Critics' Choice

(Not a SDERA initiative).

Smarter than Smoking

Smarter than Smoking, a comprehensive youth anti-smoking campaign, has been running for over twenty years, originally through the Heart Foundation of WA

In 2014, a new Smarter than Smoking website was launched and from 2016, is managed by SDERA which proudly carries on this important initiative, providing information and resources for Schools, Parents and Youths, to discuss and support tobacco and smoking related issues.

The Schools section provides key curriculum-focused resources which extend messages to schools and support tobacco education in the classroom. We include fact sheets, posters and activity sheets to creatively teach young people about tobacco and smoking related issues. 

Please note that these resources are available in downloadable PDF form and can also be purchased by contacting SDERA on Teachers also receive a free Challenges and Choices teacher resource if they attend any SDERA teacher professional learning.

There is relevant information to support Parents and Other Adults in encouraging young people to remain smoke-free and protecting children from the harmful effects of tobacco smoking and secondhand smoke.

The site also offers dynamic content from previous Smarter than Smoking Media Campaigns and the Young Directors' Festivals which ran from 2011 to 2014 – interactive ways that young people can engage with the Smarter than Smoking message.

Throughout this site and resources, the term being 'smoke-free' refers both to people not smoking themselves and protecting themselves from secondhand (also known as passive or sidestream) smoke.


Fact 1 - All cigarettes mean serious health risks - light nicotine and eCigarettes are not safer than regular cigarettes

Fact 2 - Nine out of ten students describe themselves as non-smokers

Fact 3 - One Australian dies every 28 minutes from tobacco

Fact 4 - Most students feel it would be dangerous to smoke cigarettes, either sometimes or regularly

Fact 5 - More students agree that smoking harms health and is unattractive