Students use positive peer pressure - on film - to help others to butt out.
More than 300 students from 12 schools in the Southern Metropolitan region are creating anti-smoking television commercials aimed at positively influencing their peers.
The schools involved are competing for the title of Best Television Commercial for 2014 in The Smarter than Smoking Young Directors' Festival.
The Festival puts students in the directors' seat to produce 30-second anti-smoking television commercial. Other benefits of participating in the educational program include increasing their knowledge of the health and social issues associated with tobacco use.
The schools competing in The Smarter than Smoking Young Directors' Festival 2014 are Willandra PS, Kingsley PS, Beckenham PS, Westfield Park PS, Serpentine PS, Challis PS, Marri Grove PS, Lumen Christi College, Roleystone Community College, Armadale Education Support Centre, Rockingham Senior High School and Canning Vale College.
2014 Festival entries will be showcased, and a winner announced to the local community at a special screen event at Grand Cinemas in Armadale in November.
Coordinated by the Smarter than Smoking Project and the South Metropolitan Population Health Unit in Armadale, the Smarter than Smoking Young Directors' Festival is an innovative approach to health promotion in the school setting.