The introduction and aggressive promotion of electronic cigarettes (also known as “eCigarettes”) was of concern for the Smarter than Smoking project given the emerging challenges they presented.


Illustration: eCigarette components,  Heart Foundation and Cancer Council

Internationally, they are often marketed as being cheaper and healthier alternatives to cigarettes, yet they still contain nicotine and other chemicals, and are therefore not safe. They also serve to “normalise” smoking behaviours because they have been designed to look and feel like traditional cigarettes, and could undermine years of progress in tobacco control in Western Australia, and our success in achieving a very low prevalence of smoking among children and young people. Because they do not contain tobacco, some smokers attempt to use them in places where smoking is not permitted.

Currently in Australia, it is generally illegal to sell, possess or use eCigarettes.

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